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Veranera

Idea

Veranera Pilates comes out of a more conscious way of understanding movement: a place where the body and wellbeing meet, and where each person moves at their own pace. It rests on one central idea — move, breathe and reconnect with the body, until you get back a balance that everyday life tends to take away.

Type
Commercial project, Design &visual identity construction
Execution
ResearchConceptualisationCreative DirectionEditorial Design
Credits
Creative Direction, Design, Illustration, Concept, Isabela Ruiz
Veranera Pilates Instagram posts
Folded poster announcing the reformer launch
Brand illustrations: three pilates positions