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Sento

Idea

Sento starts from a more human view of mental health: a place where science and warmth live together to support people and make them stronger. The concept is built on the idea of feeling, listening, naming, taking your time and going back to the beginning — emotional wellbeing as a process of self-knowledge and growth.

The identity deliberately steps away from the usual codes of a clinic, to build a brand that is professional, integrative, grown-up and warm, and that can turn mental health care into something close at hand.

Type
Commercial project, Design &visual identity construction
Execution
ResearchConceptualisationCreative DirectionEditorial Design
Credits
Creative Direction, Design, Illustration, Concept, Isabela Ruiz
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Identity posters: pattern, manifesto and the four verbs